In a world that’s constantly innovating, travel and tourism can’t stay stuck in the past. One of the most exciting tech revolutions right now? Augmented Reality (AR). What used to be sci-fi is now changing the way we experience places, history, culture, and even planning trips. It’s not just about where you go — but how deeply you experience it.

The world is becoming more interconnected, and nowhere is that more evident than in Africa. A continent often defined by its geographical and political boundaries, Africa is now moving towards a new paradigm in which borders are becoming more porous for travellers. But what does it mean for a tourist to visit an African country with fewer visa hurdles? And what role will the tourism and hospitality sectors play in this ongoing transformation?