Just because it doesn’t look like the postcards doesn’t mean it’s not African. Rooftops and railways. Vibe curators and city creators. Digital communities and soft life advocates. This is all part of the story now. The future of African travel isn’t far away. You’re standing in it. The only question is: Will you start seeing it?

What even makes a place “African enough”? If it doesn’t have tribal prints or mud walls, is it still Africa? Cape Verde, Mauritius, Northern Morocco, Kigali — these places are often overlooked because they don’t fit the tourist-friendly “African aesthetic.” But here’s the truth: Africa is not a costume. It’s a continent.

2025 is not the year to sit on your dreams — especially if you’ve ever felt that pull to travel, create, or build something that reflects who you are. The creative and travel industries are evolving faster than ever, and Africa is finally taking up space in global conversations around storytelling, tourism, and innovation.

In a world that’s constantly innovating, travel and tourism can’t stay stuck in the past. One of the most exciting tech revolutions right now? Augmented Reality (AR). What used to be sci-fi is now changing the way we experience places, history, culture, and even planning trips. It’s not just about where you go — but how deeply you experience it.