The Shift Starts Here: TUVA Has Officially Launched

What if a brand could take you places...

Not just physically — through flights, road trips, and Google Maps — but mentally and Creatively.

What if it could move people? Challenge narratives? Start a shift?

That’s the heartbeat of TUVA.

How We Got Here

In April, we had an idea. By May, we launched our blog. By June, we found our voice.

TUVA was born out of a vision: To change the African perspective on travel and tourism — by telling stories that are real, bold, and original.

We’re students. Creatives. Dreamers. But more than anything, we’re storytellers with a mission.

What TUVA Stands For

Travel Understand Visualize Achieve

TUVA is a mindset. It’s a lens through which we explore the world around us — not just to escape it, but to see it differently. It’s also a platform — made to spotlight African destinations, experiences, and voices that have been overlooked or boxed in for too long.

We’re here to flip that script.

Introducing the #TUVA100KShift

Now, it’s time for something bigger. We’re launching our first public campaign — a call to action, a digital shift:

🎯 Reach 100,000 people by July 30.

Not just views. Not just likes. Impact. Awareness. Movement.

Over the next few weeks, we’re rolling out:

• Bold stories around identity, travel, and impact.

• Reels, guest features, and raw behind-the-scenes.

• Challenges, shoutouts, and ways to join in.

Because this isn’t a solo ride — it’s a global shift.

Why It Matters

This campaign isn’t just about numbers. It’s about proving that:

• Africa has more stories to tell.

• Gen Z can create movements from scratch.

• Passion + purpose can go viral.

We’re not waiting for permission. We’re building the thing — from school, from our phones, from wherever we are.

How You Can Join the Shift

We’ve made it simple:

1. Follow TUVA across IG, TikTok, X, and LinkedIn.

2. Share our campaign content with 5 friends who need to see it.

3. Use the hashtag #TUVA100KShift when you post, tag, or share.

4. Reach out if you want to collab, volunteer, or tell your story through TUVA.

💬 Final Word from the Team

We’re not claiming to have it all figured out — but we’re showing up anyway. With clarity. With creativity. With heart.

This is just the beginning. Welcome to the shift. Welcome to TUVA.