What Nigeria + Africa Mean to Us at TUVA

Oritour By TUVA
Jul 11
2 min read

Let’s get something straight — Africa is not our backdrop. It’s not our aesthetic. It’s not something we “feature” to look deep.

Africa is the blueprint. And Nigeria? That’s the lab where we’re testing the shift.

We’re Not Trying to Escape Africa.

We’re Trying to Experience It Better.

For a lot of young Africans, the dream has always looked like one thing: “Leave.”

Leave the country. Leave the chaos. Leave for “something better.”

But what if “better” isn’t out there?

What if what we’ve been looking for is right here — just unpackaged, unstructured, underimagined?

TUVA isn’t just a platform for people who want to see the world. It’s a space for people who want to see their world differently.

We’re not japa advisors. We’re storytellers, experience designers, and dream translators.

And we believe this continent still has so much to give — if we build, not run.

So What Does Nigeria Mean to Us?

Nigeria is the chaos and the clarity. It’s the reason we started TUVA — and the reason we push harder.

It’s network outage mid-upload.
It’s being told your idea is “too big” for this place.
It’s seeing dreams buried because of systems that don’t care.

But it’s also the reason we’re bold. The reason we understand resourcefulness. The reason we can create something global from scraps and starlight.

Nigeria is our origin story. And we carry it in every blog, every campaign, every project.

And Africa?

Africa is the message.

We’re not here to sanitize it. We’re here to study it, stretch it, and spotlight it.

Africa is not a monolith — it’s a mix of movement, memory, mess, and meaning. And at TUVA, we’re building something that reflects all of it.

We’ll explore Lagos, yes.
But we’ll also build AR journeys through Senegal, Egypt, Rwanda, Malawi.
We’ll tell the stories of Africans who never left home, but went places anyway.

Because to us, Africa isn’t just a destination. It’s a data point, a culture code, a living identity.

And it’s time we owned it.

What We’re Building Isn’t Just for Travelers.

It’s for thinkers. For creators. For Gen Z Africans who want to be part of something real.

We’re launching AR-powered storytelling. We’re designing campaigns that center culture, not just content. We’re building spaces where Africa isn’t explained — it’s experienced.

Whether you’re in Nigeria or Namibia, South Africa or Senegal — If you’ve ever asked “Can Africa do more?” TUVA is our answer.